Kaola.com is one of the leading Chinese eCommerce giants outside of the top two (Alibaba Group and JD.com) and it has pledged to spend $3 billion on European brands in the next three years. It is the eCommerce arm of NetEase, A NASDAQ listed Chinese internet services company worth $35 billion.
Let's start by confirming: Kaola is not actually a typo, it is the Chinese (pinyin) spelling for Australia's favourite marsupial. Whilst the cuddly tree hugger is characterised by being slow and lethargic, Kaola.com most certainly are not.
NetEase's gaming and technology credentials (Blizzard fans may recognise them as previous game development partners) have allowed Kaola.com to be one of the most innovative in terms aesthetics and website functionality. In terms of strategy, Kaola.com is aggressively winning market share by being the most Western centric of Chinese eCommerce leaders.
Australian (no prizes there), Korean, Japanese and American products currently occupy the bulk of Kaola.com's store, which, like all great Chinese eRetailers, offer everything from baby food, to handbags and Fairy Liquid.
Now Kaola.com have decided to plug the gap in its offerings of European brands and will go on a $3 billion spending spree to fortify the range of UK and European products it sells.
So now the only question is, now you know that NetEase didn't make the blunder of building one of the fastest growing eRetail giants on a typo, how will you compete for attention when Kaola swing by Europe with their (huge) shopping trolley?